Case study: The Contrast Club
One of the most exciting aspects of our work at N60 is discovering the uniqueness within each client team, regardless of the industry they’re in. That uniqueness was immediate when we first met with the team behind The Contrast Club.
The Contrast Club is a family-run design company located in Southern Finland, merging the worlds of jewellery and engineering. Their work brings new life into the traditional art of fine jewellery. When they first approached N60, they were looking for clarity in their business direction and a bold new visual identity for their future.
From the beginning, there was some hesitation. The team weren’t entirely sure which direction their brand should take, and feedback from investors included warnings such as, “Don’t trust brand agencies because they don’t listen.” We took this as an opportunity to change that perception through open collaboration.
Here’s a few highlights from our collaboration:
A calm, thoughtful process: We guided the team through a process that felt deliberate and well thought out, ensuring that each step moved them closer to their desired outcome.
Clear deliverables: Our goal is always to provide clients with outcomes they can immediately put into action. We focus on clarity and follow-through, making it easy for clients to maintain and evolve their brand after our work is done.
Strategic direction: It’s not just about listening to the client; we also help them understand their new business direction. Our experience allows us to guide them effectively, sometimes by clearly advising, “No, don’t do this.”
Building a strong relationship: We work as part of our clients’ teams, deeply integrating into their process to ensure that our approach aligns with their needs.
Through this collaborative approach, we helped The Contrast Club build a brand and establish a clear direction for their business, ensuring they can confidently move forward with their vision.
Helping organisations find their new direction
At N60 we take pride in helping organisations navigate complexity and uncover clear, purposeful directions. Our approach is about guiding our clients through change, collaborating closely, and creating solutions that resonate with their vision.
If you’re looking to create, renew, or extend your brand, or explore new digital solutions, we’re here to help. We don’t just provide guidance, we build alongside your team, working as partners to help you find your new direction.
Brand and website: N60.design
Photography by Toni Rosvall
